The "5-12" earthquake Wenchuan just the past month, "Fan run," 70,000 U.S. dollars speak for Nike running shoes on-line news widespread and highly controversial. The first reporters to link the time responsible for Nike's public relations Lvxiao Lin,runescape money Lu speak on the matter firmly denied, and Nike and will "run Fan" linked to that baffling and helpless. On the one hand, "Fan run," Nike running shoes speak of Summonses were well that on the one hand, Nike said the non-existent, the reporter surprised, to ask --- "Fan run," Who? The city of Dujiangyan in Sichuan Guangya school teachers in the United States and Fan Zhong now widely known as the "Fan run." The teachers graduated from Beijing University, in the earthquake is not the same as other teachers with the students running out, but fell first went to the school's playground. According to the description of the earthquake Fan attend are the United States and Zhong. Shaking like a desk, but he is considered a minor earthquake, the students called Buyao Huang. Not quite, but, then, runescape accountsthe building shook violently up. Later, the United States and Fan Zhong found that he was the first to reach the football field, such as the Hao Yihui only see one after another student came to the playground. He said the students of a paragraph is quite interesting: "I am pursuing a free and fair, not the courage to put others before oneself at the expense of self-person! In such moments of the film, only to my daughter and I Can consider themselves at the expense of other people, even my mother, in which case I would not have control of. " Fan-chung's words and deeds of the United States was represented by a network of strong criticism from the media. The vast majority of the public believe that the people in your self-knowledge, the teachers escaped the earthquake in the dawn of not only the protection and resettlement of their students, but confidently, shamelessly promoting their public freedoms and respect for life known as the old values, or even call We recognize his deviant, it is shameful for the most abominable! In itself is no reason to forgive! This is one of the characters, but the world famous multinational companies selected as a Nike product endorsement. According to the Fenghuang Wang: Earthquake in Sichuan Province in disregard of the students abandoned Dujiangyan teachers, "Van run," due to "run fast,"runescape items Nike has been employed as a product spokesman. Nike said: "The disaster in the fastest, most life-loving Van is in line with the United States and allegiance to the teacher's' people-oriented, independent personality 'purposes." It is reported that: "Fan run" in recent Nike in China Agency signed a formal endorsement contracts, speaking fees for the 70,000 U.S. dollars each year. For reports, the first reporters to link the Nike public relations affairs in charge of Mr. Lv Xiaolin, Lu speak on the matter firmly denied, and Nike and will "run Fan" linked to that baffling and helpless. On the one hand, "Fan run," Nike endorsement sent a well that on the one hand, Nike said the non-existent, the reporter was very surprised. Nike was "abducted" There are people in the trade, if that is true, then Nike's head was definitely kicked ass. The reason why so many say this because: First, the challenge Nike in China's moral bottom line; "Fan run" events have become hot spots in the near future, mainly because it broke through the Chinese people's moral bottom line. "Fan run," the fault does not lie in his running, but he said --- "In addition to his daughter, even if the mother will not save", which aroused the anger of the Chinese people. "Fan run" to escape the lives of individuality and cherish the view of sophistry,runescape items and the entire community to the core values and ethics differ. "If the United States of the so-called freedom of the teacher is able to give up the responsibility to protect students, soldiers can give up the responsibility to defend the country, to defend the security guards can give up the responsibility, for their own, regardless of other people's life and death, such a society is the ideal society?" A lot of friends this question. Nike endorsement of the act is a challenge to the Chinese people's moral bottom line. Second, the Nike brand will speak in shame. In sportswear brands, Nike's image in the eyes of the people can still, despite the many times it was Britain and other Western media as "the most conscience-free brand". It is said: "Fan run" by speaking of the 3 Series 7 of the Nike brand running shoes are more varieties of poor sales in Western markets, and the annual Fan speak only cost 70,000 U.S. dollars (Liu Xiang in the same series of advertising revenue is 2,500,000 Dollars). Although the ultra-low-cost advertising contract hit a historical low Nike endorsement contract, which among almost all the profits were obtained Nike, but facts will prove that soon: Nike, "picked up watermelon seeds lost," Will be the endorsement of the so-called jokes. Nike in China is needed is brand reputation, brand awareness and not, "Van run" will speak for Nike brand into disrepute. Third, Nike will be part of the consumer boycott. Netizen spontaneous boycott of Carrefour, has just been settled. Nike regardless of the current number of Chinese netizens on the question of allegiance to the United States and Fan, determined to invite the fastest Chinese netizens were laughing, "Fan run" Fan teachers to do the image of Nike running shoes spokesman, would be tantamount to backfire. This shows that as a 44-year-old world-renowned multinational companies, "Fan run Nike endorsement," the news,dofus gold Nike is an insult to the intelligence. "Fan run" of the current words and deeds of the people for the Buchi. Sick people to avoid all things and it is far, but the Nike people have been forced to contend with such things together and sent Degen really like people on the inexplicable. The development of the situation has made it clear that Nike is really the media network was "rape". Reporters at the Nike of sympathy at the same time, can not help but ask: Why is kidnapped Nike? Nike is not easy Last year, Nike had just left Mr. Lee told reporters, Nike's internal confusion and lack of values to the public, consumers and competitors respect, so that they have been troubled. Nike was born in 1964 and grew up in the United States and Russia on the west coast of the country's Luo Gang, Peter Overton (Beaver Juan ton). Knight co-founder Steve Ballmer in 1972 and finally his own invention of a shoe and decided to create their own. They produce low-cost labor to the task of contract factories in Asia, and to check that the name of Nike shoes, which is in accordance with the Greek god of victory in favor of the name. At the same time, they invented a unique logo Swoosh (meaning "the wind out"), it is extremely eye-catching, unique,MapleStory Mesos each Nike products have such a tag. Knight in 1972 decided to use Japan's experience with Japan, signed the first contract for the production of an official of the United States completely designed Nike shoes. The next few years, the yen continued to rise (the global network of brand) value, high labor costs and make production in Japan rising cost of shoes. At this point, Nike has built up a stable foundation for the production of overseas experience, will be stretching tentacles to other countries more manufacturers. In order to reduce production costs, Nike in 1975, Japan will be transferred to the production line on labor costs and relatively low in Korea and Taiwan, 90's and began to constantly shift their factories to Southeast Asia and China. Nike from low labor costs and manufacturing companies to open up the country so that the costs of both, can be called at that time the industry is a revolutionary innovation. However, there are many problems. Because of distance and cultural differences in different countries, with the result that the management of product quality to increase the difficulty. In China, Nike in recent years because of the quality of products on the issue of repeated complaints. This year on January 20, Pinghu City of Zhejiang Pinghu her to the liberation of the East to open a new Nike store to buy a commodity 5, spent a total of more than 3000 yuan. , mabinogi goldTo my surprise, 2 pairs of shoes to wear less than 10 days, respectively, on the degumming and Diaopi, down jacket, coat appeared in a number of gross drilling, since the phenomenon of the ball. As a result, with her 5 issue of commodities to find business. Merchant said that the degumming of the plastic shoes on-site meeting, Diaopi down jacket and shoes, and so agree to change. Did not expect that to change shoes once again had a problem and promised to change the coat business has been not been honored. Because they are suspected fakes, March 16, to her Pinghu CaseTrust for complaints. Two days, CaseTrust staff told her, and they made Nike headquarters in Shanghai, said the other side of these products is really sure unloading. Such as Nike, there are many quality problems. According to this information, since last year's Miss Lu, Chengdu, Mr. Zhang, Huzhou Zhili met all of Mr. Ma Nike product quality problems, to resolve complaints at a time when businesses were also shifting. As a result of the use of cheap overseas labor, Nike in the United States by some non-governmental organizations continue to protest, forcing Nike shoe workers overseas to raise wages. From the beginning of the 21st century in China and Southeast Asia, continue to show Nike sweatshop issue. Third-party agency in 2003 and 2004, hundreds of Nike's factories to investigate and found that the factory has 1 / 4 more than the existence of physical and verbal abuse of workers, about 25-50 percent of plant workers ban on drinking during working hours Water and the toilet,mabinogi money and 25-50 percent of plant workers and even to the rest day. The report also said that more than half of the workers work more than 60 hours per week; in nearly 1 / 4 of the factory, the workers refused to work overtime will be punished, overtime pay is also lower than the statutory minimum wage. Nike had just left Beijing Branch of Mr. Zhao told the reporter that, in reality, Nike's own in-house implementation of a high-handed policy to strictly monitor the words and deeds of staff, in addition to public relations director, a person shall not be interviewed. Nike low wage system, press staff from the blood and sweat (a lot of jobs, salary is only 3000-4000). Nike has not yet holidays and overtime compensation system. Nike also alleged to have staff with the signing of the unequal contract. "Jingyexianzhi clause" as an example. Sets out the terms of which were classified as Nike's competitors about 60 companies (of which not only sports brand, and even the NBA, Jianlibao, DKNY, Gap, TommyHilfiger, Pepsi promotion of sporting events such institutions and consumer brands). Jingyexianzhi of Nike, the industry's corporate friends at home and abroad, a surplus. Jingyexianzhi the implementation of the staff, warhammer moneybut Nike has kept the industry from other companies dug in. talents. They reflect the people's own double standards and values lost. Mr. Zhao's work in marketing, 2 years to 3 hired adidas from the staff. The branch in Beijing alone, from Li Ning, Puma, Anta, and other industry over the company's employees.

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Nike is the world's star began to rely on a well-known brand in 1973 from the long-distance running star Steve Prefantatine the famous Air Jordan, from the "Tiger" Woods Liu Xiang of China Air, Nike's top sports stars to rely on the force for radioactive super - Brand and popularity began to attract the attention of consumers. Jordan 20 At the Athens Olympic Games, Nike-sponsored athletes get the gold reached 50, Nike sports star line-up of its peak can be seen. At the same time, Nike also will be the first pop music and sports product marketing, combined with the brand, Nike ads in 1987 on the use of the famous "Beatles (Beatles)" the band's classical music, pass from mouth to mouth. Now, Nike in China to press ahead with Hip-pop music and hip-hop culture in the United States, graffiti, hip-hop, computer games, warhammer accountsbasketball and so on American popular culture elements Yi Gunao children to move to China. Can be seen, Nike is the use of cultural factors and the effects of star marketing public relations for the Masters.

Turning to the Nike marketing public relations, basketball and the NBA is forced to mention. For nearly 10 years since the development of Chinese basketball and Nike inseparable from the national men's basketball team to train youth basketball system, from the professional basketball league to high school basketball, Nike and even involved in almost monopolized the Chinese basketball market as a whole. From the early 90's for middle school students in Shanghai to donate shoes to provide students with an after-school basketball contacts and understanding of the Nike brand, and then tens of millions of people across the country organized by city street performances and basketball, and then to high school basketball league organizations to encourage young people to More involved in sport,buy mabinogi gold through sport to realize their dreams and personality, so Rong Jin sports and cultural transformation in Chinese culture for the sports movement and the basic concepts. Nike also recently launched the "I Dream" as the theme of the Youth Sports Program, including football, basketball sports and so on.

In addition, Nike's sports marketing and public relations activities and the effects of combining celebrity star, Air Jordan and other NBA superstar basketball fans in China for Nike's influence to win a lot of loyal fans, Nike also recently launched a basketball " Celebrity Hall of training "program. Many Chinese basketball fans through the imitation of Michael Jordan game, or dunk like chewing gum on the understanding and Nike. In addition, Nike will also gradually expand the scope of the marketing stars to the national sports star, Yi Jianlian, sports star Liu Xiang, and so are the spokesman for Nike, the Athens Olympics with Liu Xiang's victory in the Nike simultaneous release of more media ads Many are advertising for the industry-classic. Nike in China's "young star + Campaign" to promote the model is very successful, with the simultaneous development of the sport to make Nike products with the sports industry and sports and cultural development in-depth consumer," and public relations for Nike's marketing offers Room and potential. dofus kamas

Nike's marketing public relations on the other side of the United States of involvement in popular culture and to promote personalized experience. American popular culture in a free, personalized and imaginative elements have been successfully transplanted to Nike in sports and youth lifestyle, the Nike brand and fashion sense combine. The street basketball game of football, first-class sports stars, hip-hop strong, free of graffiti, Hip-pop music, play computer games, Nike will be moved to the United States elements of Chinese popular culture in China, the United States to create a popular culture as the core element The dynamic culture, fashion and sports to experience the atmosphere, or even directly to the United States, China moved to juvenile street basketball with young Chinese face-to-face exchanges and contacts. To continue to diversify and the United States in the form of popular culture and the concept of docking with the Nike brand, established in the Nike sports fashion brand China as well as to shape popular culture for young people and personal awareness of life.

In fact, these strategies and activities around the theme of a "culture of fashion and sports remodeling." Nike in China so much effort to promote Nongmozhongcai American pop culture is to Nike and much sought after individual freedom and Western cultural elements combined for China's emerging middle class and 80 years after the birth of the new generation, transmission Nike-led elements of popular culture and consumer philosophy. As a result,runescape powerleveling a certain extent, Nike's sales in China is not only shoes and sports products, but also a sense of cultural and consumer experience. Chinese middle class and the new generation of great importance to the freedom of culture, fashion and personal consumption is the experience of the Nike public relations to promote the marketing of core products.